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"Back to Domino": Aggressive Marketing R10 product launch

An aggressive marketing campaign "Back to Domino"

  • Avatar32.5fb70cce7410889e661286fd7f1897de Guest
  • Jul 24 2018
  • Planned
  • Attach files
  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    July 25, 2018 14:31

    just a marketing campaign would be enough :-)

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    July 29, 2018 22:16

    We're working on it for the V10 launch. Stay tuned here for details --> https://www.ibm.com/collaboration/ibm-domino

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 6, 2018 15:46

    More than just marketing, actual encouragement for the sales people to get this out. I doubt you need to wait for V10, as sales can start now for delivery when V10 is available. 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 24, 2018 13:00

    It would be cool to see a recorded row of dominoes that have already fallen to run in reverse to all stand back up again - Domino is back --  or just change the Domino name 

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 24, 2018 13:17

    Hoping the dev/testing schedule isn't compromised by the inspired 10/10 launch date choice.

    Would love to hear Van Morrison licensed the Domino song for the campaign.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 24, 2018 15:10

    IBM could definitely do a better job marketing Domino.  Maybe its time to change the name of the product and start fresh!

    Its a great product with a bad rep due to all of the 'fake news' from Microsoft.

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    August 25, 2018 06:55

    1.  DO NOT DO ANOTHER NAME CHANGE.  Consistency is tantamount to longevity and proof of its vitality.  Nothing is more frustrating than all the other name changes that we have endured.  Changing the name won't change the product.  Show confidence in the product.  Be proud of its heritage, not ashamed.  Windows has been called that since its inception in 1985.  The first version of Outlook was created in 1992.  Oracle RDBMS started in 1979. Microsoft SQL Server - 1989.  LInux OS - 1991.  Sun Microsystems Java - 1996. 

    Another word for new software is untested, unstable, unsecure, bug-ridden.  Domino and Notes are products that have proven market durability and have been refined like a cut diamond.  Very few software products ever withstand the elements to achieve this level success.  As pointed out in another comment, the bad press that has been thrown at Notes & Domino was solely based on the massive investment in a counter-marketing campaign by Microsoft in an attempt to defeat the reputation of a product they could not outperform.  Apple withstood a similar attack by Microsoft back in 1997, yet today they are the first company to reach a market cap of $1 Trillion.

    2.  DO NOT MARKET ANYTHING THAT IMPLIES EARLIER FAILURE.  In other words, NEVER say Domino is back.  It has always been here.  It has always been a product unmatched and ahead of its time.  You might argue that development efforts lapsed, but only if you want to work for Microsoft.  So don't. 

    When Ed Brill stated he didn't want to do another major release, the reason is that they were switching to a continuous release model to match that led by the cloud releases.  So there would be smaller, more frequent releases called Feature Packs. 

    (The failure was that they didn't change the naming/numbering scheme to reflect the new continuous release model which misled people to believe it was going into maintenance mode on its way to end of life.  And yes, the reality is that this was his way of trying to cover up the divestment in the product.  In other words, we saw through the lie.)

    IBM & HCL have chosen to go back to the standard product release model, only accelerated.  We can expect to see major releases produced at an unprecedented pace starting with V10 this year and V11 targeted less than a year later.  The powerful partnership with HCL has enabled IBM to commit resources like nothing we have seen before.  They have grown the product development team by hundreds of resources.  The innovation that created Lotus Notes was decades ahead of its time and has never been matched by a single product even today.  And even today no suite of an entire product line can do it as efficiently and cost-effectively and no amount of counter-marketing by the competition can change that. 

    Now with the IBM-HCL partnership, the combination of innovation+horsepower will put a nitrous oxide boost into the Notes & Domino product development engine erasing any doubt of this product's superiority.

    -dh

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 3, 2018 17:21
    Extend the "World Premiere of Domino V10" to other Country for example Italy.

     

  • Avatar40.8f183f721a2c86cd98fddbbe6dc46ec9
    Guest commented
    October 3, 2018 22:51

    I noticed that this is planned. However, I saw where it is only being held in 2 cities in the US.  Not much fan fair.