Google will be adding AMP support for interactive mobile pages into GMAIL this month, Outlook and other mail client to be following suite. To get interactive content and app components into VERSE would help to build interactive workflows from the inbox.
Take commenting in Connections, for example. Instead of receiving individual email notifications when someone mentions you in a comment, now, you’ll see an up-to-date thread in Gmail where you can easily reply or resolve the comment, right from within the message.
Businesses have also already started using dynamic email to make their emails more actionable and relevant, like Booking.com, Despegar, Doodle, Ecwid, Freshworks, Nexxt, OYO Rooms, Pinterest and redBus. Check out examples below—you’ll start to see these dynamic emails in the next few weeks.
Next, with OYO Rooms, you can browse recommended hotels and rentals, and view details in fewer clicks right from the email:
And with Doodle’s dynamic email, you can respond to meeting without opening another website: